Alliance for Lifetime Income
Served as a senior counselor to an industry group consisting of financial services companies that provides consumers and financial professionals with educational resources, interactive tools, and actionable research for use in building retirement income strategies. Managed proprietary economic analysis and market research, media relations and content development.
Arsenal Bridge Ventures
Positioned a company that advances elite biotechnology innovations at mid-continent research universities where commercial and venture networks are underdeveloped. Managed the brand messaging, media relations and social media strategies.
Chesapeake Bay Foundation
Repositioned the regional environmental group and identified its next generation of donors and advocates. Audited the integrated communications platform, including content and social media strategies.
GBC
Re-branded the Baltimore Region and promoted its surpassing economic opportunities to business and public policy leaders nationally and internationally. Managed the brand messaging, thought leadership and media relations.
The Peabody Institute of the Johns Hopkins University
Rebranded and repositioned the nation’s oldest conservatory. Executed earned media strategies, while heightening the Dean’s profile as a national thought leader.
MATClinics
Positioned Maryland’s largest and most trusted provider of outpatient care for substance use disorders. Managed the brand messaging, as well as original earned media, social media and stakeholder engagement.
National Rural Utilities Cooperative Finance Corporation
Repositioned the $30 billion lender to electric cooperatives nationwide, while overseeing the organization’s first brand research study. Managed the brand messaging and developed corporate citizenship programs, including the issuance of a $400 million sustainability bond – an industry first used to finance renewable energy and broadband initiatives.
The North Face
Spotlighted the strength of the outdoor brand’s environmental performance and social responsibility through clarified messaging, as well as earned and social media strategies.
SC&H Group
Developed and executed an original content strategy for the professional services company. Audited the integrated communications platform, including signature initiatives and social media strategies.
United Way of America
Repositioned the world’s largest non-profit organization, while executing earned media and social media strategies to promote Live United.
Wells Fargo
Co-managed a series of national crises for of one of the nation’s largest banks. Managed messaging for use in Congressional hearings, stakeholder engagement and media relations, in addition shaping corporate responsibility initiatives to cultivate economic opportunities in underserved communities.
Araminta
Re-branded a non-profit organization that reduces the threat of child sex trafficking and provides trauma informed services to those who have survived this form of modern slavery. Managed brand messaging and logo development, while overseeing media relations, stakeholder engagement and fund raising.
Catina
Developed the brand narrative, tagline and values for a digital platform company forged by the American Institute of Architects and True Wind Capital to invest in AIA Contract Documents—the industry-standard contracts and forms—for the benefit of architects, building owners, contractors and others.
Duke University School of Medicine
Developed an overarching value proposition for individual, corporate and foundation donors that served as the basis of the School of Medicine’s multi-billion dollar capital campaign.
GE
Choreographed the global launch of GE’s ecomagination – a milestone The Washington Post characterized as marking “a company’s obligations to a range of stakeholders and interests including the global environment” – managing the Pan-European market research, positioning strategy and messaging, stakeholder engagement and media relations.
Learn Behavioral
Repositioned the leading national provider of tailored treatment programs to children diagnosed with autism spectrum disorder or other special needs, while building out an integrated marketing platform for the company.
The Nature Conservancy
Repositioned the world’s largest environmental group and identified the next generation of donors and advocates in key markets globally. Audited the integrated communications platform and recommended original content and social media strategies.
Notre Dame of Maryland University
Branded and positioned a new four-year academic program for the Women’s College. Choreographed signature initiatives to sharpen the University’s distinction as a leader in women’s education.
Research Bridge Partners
Branded and positioned the startup company specializing in the use of translational philanthropy to commercialize academic research. Managed original content, earned media and social media strategies.
SUDx
Branded and positioned the provider of specialized diagnostics and customizable toxicology testing for use in treating substance use disorders, including proprietary digital tools enabled by clinically-validated, patent-pending algorithms. Managed the brand messaging, as well as earned media, social media and stakeholder engagement.
Waste Management
Repositioned the Fortune 250 company as the industry leader in environmental sustainability. Executed earned media, social media and ESG investment strategies.
ZERO TO THREE
Repositioned the national leader in early childhood development. Performed a variety of strategic planning exercises, in addition to developing key messaging for internal and external stakeholders.