For more than 20 years, Bob Knott has helped Fortune 500 and middle market companies, as well as an array of non-profit organizations, enhance their reputations and increase revenues by articulating and communicating their environmental, social and governance impacts.
He specializes in the development of narratives clarifying how an organization’s operating model and distinctive competencies are both competitive advantages in the marketplace and valuable resources to society. In turn, Bob tailors the use of integrated communications—media relations, digital and social media, third party engagement, original content and speaking opportunities—to promote and dimensionalize these narratives to stakeholders ranging from customers and donors to shareholders and lawmakers.
Bob has also heightened the profiles of corporate and non-profit CEOs, in addition to a Nobel laureate, as national and international thought leaders. In so doing, he has worked with them to craft additive perspectives on societal priorities, while promoting these perspectives by means of bylined articles, elite media coverage and keynote addresses at leadership fora. Through the use of digital and social media, he has further enabled them to shape the relevant public discourse.
Bob has garnered the industry’s top honors and the environmental sustainability initiatives of both GE and Walmart—two case studies in which Bob played critical roles—are chronicled in Michael E. Porter’s and Mark R. Kramer’s Harvard Business Review cover story, “Creating Shared Value”. His other clients include: Allstate, DuPont, Exelon, Mars, United Airlines, Waste Management and Wells Fargo, as well as Amnesty International, Chesapeake Bay Foundation, Duke University School of Medicine, Nature Conservancy, Research Bridge Partners and United Way of America.
In addition to working extensively in energy, financial services, healthcare, higher education and technology, Bob has acquired in-depth knowledge of pressing societal issues, including the environment, human rights, public health and economic development.
Prior to establishing Timbre Strategies, Bob served as global chairman of Edelman’s corporate social responsibility and ESG investing practice, as well as senior managing director and America’s chairman of FTI Consulting’s corporate communications practice.
The industry awards he has received include: PRWeek Award for Corporate Branding Campaign of the Year, Golden Sabre for Corporate Image, Bronze Anvil for Reputation Management, PRSA Thoth Award for Public Affairs, Edelman’s Chairman’s Award for Client Service (twice) and FTI Consulting’s Excellence Award.
An active volunteer, Bob serves, or has served, on the boards of directors for Audubon Maryland-DC, Baltimore Symphony Orchestra, Bon Secours Baltimore Health System Foundation and Wheeling Jesuit University.
