Drawing on proprietary, road-tested processes, as well as decades of experience, we help clarify, promote and protect brands through integrated communications—striking an optimal balance between digital and social media, as well as traditional channels.
- Corporate and non-profit branding—Using a proprietary tool, the Strategic Positioning FrameworkTM, to identify and prioritize the component parts of an effective positioning strategy, including an organization’s ownable competencies and industry milestones, and reconcile them in a unique brand narrative. Primary and secondary research are frequently used to inform a brand narrative as well.
- Change management and employee engagement—Explaining the shifts in an organization’s operating strategies, the underlying need for change and what it means to internal and external stakeholders alike. Also, developing and implementing campaigns to recruit and retain industry-leading talent.
- Crisis preparedness and response—Anticipating and responding to events that have the potential to erode the trust of key stakeholders, while establishing a process for responding effectively and efficiently to developments in an accelerated media cycle.
- ESG and corporate citizenship—Distilling an organization’s environmental, social and governmental impacts, aligning them with its strategic objectives and using messaging and communications strategies to unite the interests of key stakeholders. Also, engaging industry and subject matter experts as third-party advocates.
- Storytelling—Dimensionalizing a brand narrative through topical stories that, through media relations, original content and social media, chronicle an organization’s distinctive role in today’s stakeholder economy, as well as its relationship to the stakeholders themselves.
- Thought leadership—Based on a competitive landscape analysis of an executive’s peers, as well as others competing for share of mind, developing an additive perspective on a given issue. In turn, creating opportunities for them to help lead the relevant public discourse through speaking opportunities, media relations and original content.